Integrating Salesforce + GroupSwim + web design for complete customer lifecycle experience

Last week I visited with a potential sales partner about Intellicore Design solutions.  Among the topics, I discussed how we saw our business automation, collaboration, and web design solutions integrating together.  Said another way, Salesforce, GroupSwim and web design/eCommerce.

Knowing that a picture is worth a thousand words, I drew a diagram for our prospective sales partner.  Then this weekend, I listened to a fabulous video presentation by David Armano, VP of experience design with Critical Mass, on Thinking Visually, The Movie and it spurred my thinking to post a copy of the sketch in Big Cat Chronicles.

This is just a sketch, and not a fancy graphic, but it gets the job done.  So here it is, the our world view of our solutions.

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Customer outreach via Salesforce and GroupSwim

If you have a customer-centric business, then you already know that you need to outreach to your customers. The question then becomes how?  We like integrating Salesforce and GroupSwim to accomplish the goal, giving each solution different aspects of the heavy lifting.

Yes, the two solutions have some redundancies like both having knowledge bases.  In most of these cases, though, one solution outperforms the other so it makes sense to use a combined best of breed solution to get the give the most to your customer interactions.

Here’s how we envision things – and this is the sort of thing we’re in process of developing.  This springboards on a discussion that I touched on in my article Integrate community and CRM solutions & alleviate sales challenges.

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7 Tips to stimulate Salesforce.com user adoption

Any and all change is stressful – even welcome change.  No matter how excited your staff may be about the idea of a new business tool or strategy, at the worst they still may balk at times and the best may stumble as they work to gain proficiency in the new thing.

That’s just as true about new enterprise applications like Salesforce.com as anything else.  So know that and prepare to meet the challenge of helping your company’s employees adapt to the change.

I’ve got some tips for you to use to stimulate the user adoption of your Salesforce implementation, although it truth, you can use these tips for any solution...

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