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Using flash, videos, and images are great ways to tell your story on websites. What you don’t want is, though, are great, story-telling multi-media that fail to attract the attention of search engines.
The solution is to ensure you optimize the underlying site architecture of your graphics and multi-media. Do that, and you’re site will stay finable through your multi-media.
I spend très beaucoup time keeping up with thought leadership on social media and social CRM topics, hopefully adding to the discussion.
A big discussion topic centers on whether social media is a paradigm shift for how companies will be called to interact with their customers.
Is it? Hmmm. Yes and no. I’m going to give you my 2 cents worth and am interested in yours.
So much gets written about SEO in terms of content it’s easy to overlook the other half of the optimization equation. That would be site architecture – or the behind the scenes contribution to the SEO challenge.
Let’s look at three contributors to site architecture – headers, page layouts, and navigation -- and how to use them to your benefit.
Let’s be real. Buyers today are just as demanding as those in the past. What’s different today is they have access to a lot more information about companies and their products from a variety of sources. That information empowers buyers and stimulates them to be much more forthright with their demands in partnering with the companies they buy from.
We hear a lot today about social media and it’s for good reason. Participation in social media channels is exploding. That said, though, buyers still turn to corporate websites for information.
Makes it easy for your prospects and customers to find the information they need. Let’s talk about how website information architecture can help you do just that.
We’ve long said it. Intellicore Design Consultants are business strategists first and foremost with an IT specialization.
We decided to create better alignment between our one of our key market differentiators and our service offerings. That’s why we’re pleased to offer an array of strategic services focused on Enterprise Information Architecture (EIA).
Additionally, another unsung strength of ours – until now – is our conceptual software development capabilities. In revamping our service offerings, we’ve added Conceptual Software Development to the slate.
