Chris Bucholtz reviews ValueRight

Chris Bucholtz, editor-in-chief of Forecasting Clouds, wrote a review of ValueRight, a social business valuation tool developed by Pathlight Solutions, our sister firm.

Chris wrote,

[ValueRight is] an application that takes a stab at applying the numbers involved in Social CRM – both the expenses and the revenues – to draw a clear picture of the impact Social CRM has.

…

[The] presence of such an application is great news for the Social CRM space; marketing suffered for years without the ability to associate costs and revenues with their efforts. Social CRM is an even trickier nut to crack.

Read the full review here.

 

You can also follow Chris on Twitter at @bucholz.

ValueRight product family expands

Woo hoo! We’re pleased as punched to announce we expanded the ValueRight product family.

Our Pathlight Solutions’ social valuation tools now come in two flavors – ValueRight Social CRM and ValueRight Social Media.

 

ValueRight benefits

No matter which edition you select, ValueRight will determine the true dollars and sense valuation (and ROI) for your social initiatives.  Use one of the tools and you’ll provide the information executives most want to know, including:

  • Cash flow of gains and costs.
  • Net present value of gains, costs, and net results across multiple discount rates (also known as cost of capital).
  • Return on Investment.
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5. Social business dollars and sense

Are you trying to get your management team's buy in for your social business initiatives?  Are they asking how your company makes money with social business or at least lowers cost for customer support?

If you want your social business initiative to stand out, then you have to talk dollars and sense.

Now the “sense” part relates to strategy and benefits – and we discussed these in articles 2 and 3 of the eSeries.

The dollars part though, that relates to Valuation.  And yeah, for a lot of folks economics isn't the fun, sexy part of social initiatives -- but it is necessary to get to Go (and Go means the start of success which is fun and sexy).

In today's article, I'm demystifying Valuation. I'll take out the guess work so it's easy to get your arms around it.

 

This article is now part of The Business of Social Business eBook, available on Pathlight Solutions, our sister site.  Click here to learn more about the eBook.

Talking Around the Town -- January 15, 2010

Never let it be said I lack things to say! :-) Here's where I've stopped in and shared opinions in the last week...

The ROI of CRM (and Social CRM) -- This week's best!

Mike Boysen wrote a dandy article consolidating thoughts from a variety of folks, including me.  I also added more thoughts in the comments.

ROI Hype: Finance for Fools?

Andrew Rudin discusses what is needed to evaluate the value of a corporate initiative -- and he gets it.  I shared some related thoughts.

Hey Social Media – It’s not all about You! 

I like the way Alasdair Munn think and this article is one of the reasons.  He sees the big picture.

HOW TO: Measure Social Media ROI

Despite the title, Christina Warren's article focuses mostly on metric tools rather than how to, you know, actually determine social media valuation.  I made comments salient to valuation.  

If you want to know an actual methodology to determine the value of social business initiatives (including social media) , then check out my webinar How To Determine Social Media and SCRM Value and ROI.

Social Media ROI for Small Businesses

Christina wrote an abbreviated version of her above Mashable article.  My comment here was a mirror of the one I posted in the article above.

 

Chatting with Paul Greenberg about social media ROI

Yesterday, I had a great chat with Paul Greenberg, Mr. Godfather of CRM and all-around nice guy, while demo’g ValueRight Social Media.

Our convo took a number of twists and turns, spanning from valuation methods that take a more traditional approach to social media like ValueRight.  We also segued into the need for new metrics that will better reflect the full value of social media.  The sort of metrics centered on Customer Lifetime Value (think V. Kumar).

Absolutely!

We both agreed, though, even innovative new metrics will still conversion into

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ValueRight Social Media solves challenge of determining social media ROI

Through Pathlight Solutions, our new firm, we just released ValueRight Social Media, a social media and SCRM valuation and ROI toolkit.

We’re excited to be able to bring this tool to the market place because it will allow people to perform a rigorous valuation of social media and SCRM initiatives – without having to be a financial wizard.  The tool performs all the heavy lifting of the valuation math and guides users through the valuation process.

The results generated by ValueRight are just what the executive suite wants to see to evaluate a social media initiative:

  • Cash flow analysis of your social media program,
  • Net present value of cash flows,
  • ROI.
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