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Carl Bialik, a WSJ reporter, wrote two related articles in the last few days on the topic of determing the value of PR. One was an article for the WSJ and other for his blog. I commented on both, taking the pro side of the need for PR valuation -- and as one of the few voices mentioning that value can be determined.
Note: You may need to be a subscriber for at least the article.
Publicists Pump Up Value of Buzz; Don't Believe the Hype (article)
How Much Is This Blog Post Worth? (blog)
Never let it be said I lack things to say! :-) Here's where I've stopped in and shared opinions in the last week...
The ROI of CRM (and Social CRM) -- This week's best!
Mike Boysen wrote a dandy article consolidating thoughts from a variety of folks, including me. I also added more thoughts in the comments.
Andrew Rudin discusses what is needed to evaluate the value of a corporate initiative -- and he gets it. I shared some related thoughts.
Hey Social Media – It’s not all about You!
I like the way Alasdair Munn think and this article is one of the reasons. He sees the big picture.
HOW TO: Measure Social Media ROI
Despite the title, Christina Warren's article focuses mostly on metric tools rather than how to, you know, actually determine social media valuation. I made comments salient to valuation.
If you want to know an actual methodology to determine the value of social business initiatives (including social media) , then check out my webinar How To Determine Social Media and SCRM Value and ROI.
Social Media ROI for Small Businesses
Christina wrote an abbreviated version of her above Mashable article. My comment here was a mirror of the one I posted in the article above.
Thanks to all the folks who took time to write articles and share their thoughts.
So many good topics on technology, CRM, and social businesses. So many opportunities to comment.
And I did, I did. Here are the places I visited this week.
Sales is much more than just sales people
A Twitter discussion on the lead to opportunity life cycle moved to a Mitch Lieberman's blog (sometimes you need more than 140 characters for conversations). My 2 cents on the customer life cycle and it's place in lead nurturing through opportunity to conversion to customer.
Also be sure to check out the article I wrote as a follow up to Mitch's. It's Take ownership of your customer relationships - And win.
I entered into a great discussion this week on John Moore’s blog regarding Important Social Media Stats From IDC For You To Consider.
The article highlights adoption of social media by workers and the technology implications. I commented on my techno-thoughts, in the good company of others.
I agree with a lot of what John writes, however, in his article Social Media May Never Scale Beyond Support For Most Businesses, John and I face off on opposing sides. There's great potential for business uses of social media -- but it will fall into collaborative realms.
