Should you fire clients? – Salesforce insights

Jeremiah Owyang wrote a recent article about the strategic value of firing problematic clients during a recession.

In particular, the best candidates for termination are those who lead to some sort of net negative that lowers profitability.

Makes sense to me – although I’d look at the situation in any economic environment.  The question then is how you determine who those net-neg clients are.  The answer is to balance anecdotal information with hard analytics.

Let me show you how you can use your Salesforce solution to determine a thumbs up or down on a client.

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Twitter API extends value of Salesforce’s Service Cloud

This week, Salesforce.com announced the marriage of Twitter with Salesforce.  A Twitter API to Service Cloud, Salesforce’s customer service product, will allow companies capture Twitter conversations, import them into Salesforce, and take action on the micro-conversations.

Some hailed Salesforce’s announcements with big woo hoos while others poked at the news. I saw at least one blogger lament the coming of advertising intrusions into the Twitterverse.

We at Intellicore Design Consulting think this is good news. Let’s dish about what it means to customer service a la Salesforce.

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7 Tips to stimulate Salesforce.com user adoption

Any and all change is stressful – even welcome change.  No matter how excited your staff may be about the idea of a new business tool or strategy, at the worst they still may balk at times and the best may stumble as they work to gain proficiency in the new thing.

That’s just as true about new enterprise applications like Salesforce.com as anything else.  So know that and prepare to meet the challenge of helping your company’s employees adapt to the change.

I’ve got some tips for you to use to stimulate the user adoption of your Salesforce implementation, although it truth, you can use these tips for any solution...

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