Buying patterns shaped by how well companies interact with customer

Let’s be real.  Buyers today are just as demanding as those in the past.  What’s different today is they have access to a lot more information about companies and their products from a variety of sources.  That information empowers buyers and stimulates them to be much more forthright with their demands in partnering with the companies they buy from.

We hear a lot today about social media and it’s for good reason. Participation in social media channels is exploding.  That said, though, buyers still turn to corporate websites for information.

Makes it easy for your prospects and customers to find the information they need.  Let’s talk about how website information architecture can help you do just that.

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6 tips to protect your Intellectual Property

Intellicore Design Consulting’s business practice is focused on small- to medium-sized businesses.  Some of our clients and prospects are just moving up the line to having professionally managed IT resources.

Nothing wrong with that.  However, whether you build internal or use external IT resources, you'll want to employ best practices to ensure that you safeguard your intellectual property and facilitate smooth-running IT resources.  Here are 6 tips to help you do so.

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Why folks will flip for GroupSwim’s version 6

GroupSwim, one of Intellicore Design Consulting’s partners, just released version 6 of their social software. This release offers a lot of features geared towards site owners and managers.

These features will help companies continue to gain all the GroupSwim community benefits and they will allow companies to fully showcase their own corporate brand while minimizing that of GroupSwim.

Here’s what’s got us flipping for version 6.

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Twitter API extends value of Salesforce’s Service Cloud

This week, Salesforce.com announced the marriage of Twitter with Salesforce.  A Twitter API to Service Cloud, Salesforce’s customer service product, will allow companies capture Twitter conversations, import them into Salesforce, and take action on the micro-conversations.

Some hailed Salesforce’s announcements with big woo hoos while others poked at the news. I saw at least one blogger lament the coming of advertising intrusions into the Twitterverse.

We at Intellicore Design Consulting think this is good news. Let’s dish about what it means to customer service a la Salesforce.

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