Dr. Natalie and I discuss how CRM (customer relationship management) has been really more like CTM (customer transaction management).
And we delve into how social business is moving CRM to where it’s really meant to be – and why moving to true CRM is important to companies.
(If you want to watch/listen to the full discussion rather than an excerpt, you can download the file here. Select Episode 1 - The Proimse of Social CRM, part 1.)
Now, here is today's podcast...