With the prevalence of social media, many businesses have started to incorporate some of the basics by adding a Facebook page or a twitter handle, but are at a loss to prove how its affecting the bottom-line.
Part of that is because they don't realize where they are with respect to a continuum of what they could be doing.
When we work with clients, we benchmark the “As Is” state of social media initiatives and compare them to “Could Be” via best practices. With this insight, businesses can create a world-class social media and digital presences and are more likely to monetize their investments when they accomplish higher levels of capabilities with their social media initiatives.
We’re going to talk about social maturity in detail at our next Focus roundtable on Wednesday, December 7 at 2 p.m. ET / 11 p.m. PT.
If you missed the live event, you can catch it on replay here. We also used an accompanying slide deck. To view the slides, click here and follow along with the replay. The slides can also be viewed as a standalone.
Here's a diagram to give you a preview:
Click image to enlarge
This will be the last in our Simplifying Social Business roundtable series, sponsored by Focus. You can catch up via reply to our various weekly discussions.
Join us for social maturity!