If you missed The Business of Social Business live talk on Focus, catch it on replay. This was the first of several sessions where Dr. Natalie and I discussed the 7 steps to become a social business.
This week, we covered the first 3 steps:
- Understand the impact on traditional functional roles.
- Understand the impact on the business at large - people, process, & technology.
- Listen & discover with social monitoring.
Next week, Dr. Natalie and I will continue the discussion, focusing on social objectives and strategy.
Both of these sessions are based on content from our The Business of Social Business ebook.