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On October 5, 2011 at 11 am PT / 2 pm ET, Dr. Natalie and I will team with Emily Yellin, author of Your Call Is (Not That) Important to Us, to discuss what customer centricity really means.
10/5/11 update - Hear the replay.
This will be the 3rd week in our Simplifying Social Business series, sponsored by Focus.com.
We’ll will also delve into Social CRM strategies to build genuine and authentic relationships with that will help companies retain recurring revenues and add new sales.
In today’s world, we need to move beyond CRM to add in the social component that is prevalent in SCRM. But what does that even mean?
It means adding “relationship” into CRM (Customer Relationship Management) in the way it was originally intended. It means gaining valuable and insightful information about what’s really important to people, as well as about how they really make decisions, do work, and live their lives.
The advantage is huge.
Yo ho! This Wednesday, Dr. Natalie and I will continue our Focus Roundtable discussion on The Promise of Social CRM, part 2. This will be week 2 of our 10-week Simplifying Social Business series.
This week, we’ll talk about:
And we have at least 2 dandy case studies to share. Join us!
If you missed the roundtable today, you can listen to the recording.
We had a great turnaround and lots of good engagement. Can't wait until next week!
As a business leader, should you care about incorporating social business into your company if a non-social model is making money and appeasing the Wall Street gods?
The answer is still “yes.”
Today’s customers expect companies to connect with them within their preferred channels -- and not yours. While some customers continue to prefer traditional business channels of phone and email, there is a groundswell demand for social connectivity.
What’s also important to understand is
Dr. Natalie and I hosted the first roundtable in our Simplifying Social Business roundtable series, sponsored by Focus.
Today's roundtable was The Promise of Social CRM, pt 1. We talked about the social business model and began to define Social CRM.
We want to thank Focus for the opportunity to share our social business thought leadership today and in the coming weeks.
Be sure to look over the Q&A. There’s a great handful of conversations that started around the roundtable.
If you are in business today you’re inundated by the plethora of information about social business, social CRM, and social media and the like.
It’s true, social media has changed how we interact – at least in our personal lives.
The bigger question for business leaders, though, is whether social media will help them solve their business problems. And if so, then the question becomes one of how to combine traditional business methods with social media to do so.
Answering those questions is a passion I share with Dr. Natalie Petouhoff. To help business leaders, we’ve teamed together to write an eBook series called Simplifying Social Business. Look for it on Kindle and Nook.
This week and next are going to be exciting in the Kathyverse. In conjunction with Dr. Natalie Petouhoff, I’m launching the Simplifying Social Business ebook series on Kindle and Nook.
In addition, starting next week, Natalie and I will host on ongoing weekly Focus roundtable series on the same topics.
Woo hoo!
In the eBooks, as well as the weekly Focus roundtables, Dr. Natalie and I discuss what business leaders need to know to successfully implement holistic social strategies. We’ll arm folks to effectively break down siloes to engage, influence, collaborate, and create with customers, partners, and employees using the social business model.
