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Using flash, videos, and images are great ways to tell your story on websites. What you don’t want is, though, are great, story-telling multi-media that fail to attract the attention of search engines.
The solution is to ensure you optimize the underlying site architecture of your graphics and multi-media. Do that, and you’re site will stay finable through your multi-media.
So much gets written about SEO in terms of content it’s easy to overlook the other half of the optimization equation. That would be site architecture – or the behind the scenes contribution to the SEO challenge.
Let’s look at three contributors to site architecture – headers, page layouts, and navigation -- and how to use them to your benefit.
Let’s be real. Buyers today are just as demanding as those in the past. What’s different today is they have access to a lot more information about companies and their products from a variety of sources. That information empowers buyers and stimulates them to be much more forthright with their demands in partnering with the companies they buy from.
We hear a lot today about social media and it’s for good reason. Participation in social media channels is exploding. That said, though, buyers still turn to corporate websites for information.
Makes it easy for your prospects and customers to find the information they need. Let’s talk about how website information architecture can help you do just that.
We’ve long said it. Intellicore Design Consultants are business strategists first and foremost with an IT specialization.
We decided to create better alignment between our one of our key market differentiators and our service offerings. That’s why we’re pleased to offer an array of strategic services focused on Enterprise Information Architecture (EIA).
Additionally, another unsung strength of ours – until now – is our conceptual software development capabilities. In revamping our service offerings, we’ve added Conceptual Software Development to the slate.
Enabling Technologies Corp, a Microsoft Gold Partner, is a fast-growing global IT consulting practice focused on providing messaging solutions for medium and large enterprises.
The IT firm, the 2009 Microsoft Unified Communications Solutions Award winner, recently turned to Intellicore Design Consulting to design a new website and the results are phenomenal.
The new site recently scored 1,414 visitors between May 1 through July 15, 2009 — and this is 1078% of the total visitors in the entire previous 6 months. Enabling has also captured 144 conversions — Contact Us requests — during the same 45-day period, up from about 12 per year with the old site.
Click here to read the complete case study.
Last week I visited with a potential sales partner about Intellicore Design solutions. Among the topics, I discussed how we saw our business automation, collaboration, and web design solutions integrating together. Said another way, Salesforce, GroupSwim and web design/eCommerce.
Knowing that a picture is worth a thousand words, I drew a diagram for our prospective sales partner. Then this weekend, I listened to a fabulous video presentation by David Armano, VP of experience design with Critical Mass, on Thinking Visually, The Movie and it spurred my thinking to post a copy of the sketch in Big Cat Chronicles.
This is just a sketch, and not a fancy graphic, but it gets the job done. So here it is, the our world view of our solutions.
Click to enlarge
