How to calculate the ROI on collaboration software – Building the business case

One of the big questions on social media software solutions is ROI.  The general thought is it’s hard to determine.  I disagree.

Just so we’re on the same page, by collaborative software I’m thinking of feature functionality like wikis, file sharing, and discussions.

What you want for a return on any business investment is either revenue generation or cost savings. 

 

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Community-enhanced versus traditional websites – what’s the what

One of our Intellicore Design Consulting clients needed help in understanding the value of a community-enhanced website versus their traditional website.  You know, “community” as in social media outreach.

I put together a short PowerPoint presentation to explain what’s the what and thought others might also want in on the whata.

Check it out.

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GroupSwim released version 6.1 - Cool beans!

GroupSwim, developer of social software for business, released a version 6.1 of their nifty collaboration and community software suite last week.  The platform just keeps getting better and better.

Intellicore Design Consulting is also a GroupSwim partner.  For those of you who are new to GroupSwim, Gartner selected the developer as one of its Cool Vendors in Social Software for 2009. 

We likey GroupSwim for a lot of collaborative communication reasons and you can read more here.  Add to that list, the following new functionality is:

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GroupSwim Named 2009 Cool Vendor in Social Software by Gartner

GroupSwim announced that Gartner, the world’s leading information technology research and advisory company, has selected GroupSwim as one of its Cool Vendors in Social Software for 2009.

Gartner has identified Social software as one of the hottest areas in the software industry in terms of innovation, press attention, and client inquiries. Gartner's report highlights new and interesting companies. In order to be a "Cool" vendor, you must:

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Customer outreach via Salesforce and GroupSwim

If you have a customer-centric business, then you already know that you need to outreach to your customers. The question then becomes how?  We like integrating Salesforce and GroupSwim to accomplish the goal, giving each solution different aspects of the heavy lifting.

Yes, the two solutions have some redundancies like both having knowledge bases.  In most of these cases, though, one solution outperforms the other so it makes sense to use a combined best of breed solution to get the give the most to your customer interactions.

Here’s how we envision things – and this is the sort of thing we’re in process of developing.  This springboards on a discussion that I touched on in my article Integrate community and CRM solutions & alleviate sales challenges.

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Resolve messaging sales challenges with community solutions

In this economy, we all face sales challenges.  Topping the list are those related to messaging, prospecting, and closing the sale.

Each of these challenges can be mitigated through the effective use of CRM and community solutions in the Sales Challenge series will investigate each and provide solutions to mitigate them.  To start off, we’ll focus on the messaging.

However, these challenges interconnect so in our third and closing article in the Sales Challenge series, we’ll address integrating the solutions to achieve a holistic resolution.

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