Now It’s Time to Show Social Marketing & PR ROI

Last week, Dr. Natalie and I opened our kimonos and showed Focus roundtable listeners how to determine a social customer service ROI. We moved beyond just talking about metrics to discuss how calculate the ROI by merging information from:

  1. Traditional operational activities and metrics.
  2. Social analytics.
  3. Business results when social media is applied.

We connected the dots to show the interrelatedness and dependencies across the different types of insights and how that translated into monetary savings for a client. And we compared those gains to the costs of the social program.

This week, Dr. Natalie and I going to do the same with showing how to calculate a social marketing and PR ROI on Focus. Join us tomorrow, on November 9 at 11 am PT / 2 pm ET!

**** If you missed the live event, catch the replay!

 

Talking around the town - At WSJ - PR metrics & value

Carl Bialik, a WSJ reporter, wrote two related articles in the last few days on the topic of determing the value of PR.  One was an article for the WSJ and other for his blog.  I commented on both, taking the pro side of the need for PR valuation -- and as one of the few voices mentioning that value can be determined.

 

Note:  You may need to be a subscriber for at least the article.

Publicists Pump Up Value of Buzz; Don't Believe the Hype (article)

How Much Is This Blog Post Worth? (blog)

 

PR Agency Social Media ROI Calculator

And how PR firms can benefit

Thought you’d be interested in insights into a social media ROI methodology geared specifically towards the PR agency world.

Check out the preso.

PR Agency Social Media ROI Calculator - And how PR firms can benefit

Each ROI calculator is a little different, depending on the industry and company.  However, the basic elements are consistent and building the methodology is the hardest part.  I’ve done the hard thinking to help you.

Thanks to Dr. Natalie Petouhoff for her thought leadership.  She’s the bestest!