The Internet is a good news bad news invention.  The good news is that is gives companies greater outreach than we’ve ever had before and that’s beneficial either to provide or acquire services and products.  The bad news about the Internet, though, is that it can create a lot of clutter.

To ensure your company and its messages are heard, you need a strong foundation that will allow your company to rise above the clutter.  There are a number of strategies to accomplish this goal but, in my mind, the foundation requires a strong relationship with your customers and prospects.

One approach to construct this foundation is via online communities.  Let’s talk about how....