Where are companies investing their marketing dollars as the economy turns down?  Two blogs in my reading list posed this question recently.  One is Jeremiah Owyang and the other Marketing Sherpa.

Their posts stimulated my own post on where companies are likely to gain the greatest bang for their marketing bucks and why.

To set the stage, we'll start with some wake-up results from Marketing Sherpa and then I'll segue into  answering some where and why questions posed by Jeremiah...