Picture this.  Your company is small- to medium-sized with a marketing budget to match.  The economy is stinkaroo and your company big cheeses have told you to keep up the lead generation efforts – and even gen more leads – at the same or less budget.

One of the things I love about Salesforce.com is how readily you can automate your marketing efforts -- and you don't have to be big to do it.  Via Salesforce, you can:

• Automate lead data entry and follow up.
• Determine what activities are contributing to your pipeline.
• Determine your marketing ROI.
• Provide consistent branding and messaging for your sales teams.
• Make your company look bigger.

Let’s talk about some marketing automation tips and best practices for lead management.  This is kind of a list day for me so here are quick hits...