Jeremiah Owyang wrote a recent article about the strategic value of firing problematic clients during a recession.
In particular, the best candidates for termination are those who lead to some sort of net negative that lowers profitability.
Makes sense to me – although I’d look at the situation in any economic environment. The question then is how you determine who those net-neg clients are. The answer is to balance anecdotal information with hard analytics.
Let me show you how you can use your Salesforce solution to determine a thumbs up or down on a client.