Let’s be real. Buyers today are just as demanding as those in the past. What’s different today is they have access to a lot more information about companies and their products from a variety of sources. That information empowers buyers and stimulates them to be much more forthright with their demands in partnering with the companies they buy from.
We hear a lot today about social media and it’s for good reason. Participation in social media channels is exploding. That said, though, buyers still turn to corporate websites for information.
Makes it easy for your prospects and customers to find the information they need. Let’s talk about how website information architecture can help you do just that.
