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I spend très beaucoup time keeping up with thought leadership on social media and social CRM topics, hopefully adding to the discussion.
A big discussion topic centers on whether social media is a paradigm shift for how companies will be called to interact with their customers.
Is it? Hmmm. Yes and no. I’m going to give you my 2 cents worth and am interested in yours.
I watchlist a variety of blogs and articles about social media because Intellicore Design Consulting is building part of our consulting practice around offering community solutions.
What strikes me is that the focus in mostly on making marketing initiatives for (again mostly) B2C businesses.
And that’s a great way to use social media. However, social media outreach is about so much more than marketing. It’s about forging connections and collaboration.
Community venues like Facebook and MySpace and their corporate equivalents might get most of the press but, in my mind, they’re only one piece of the social media environment – and of the least value to most B2B businesses.
What sort of community and collaboration do most B2B businesses really need? Let’s dish...
Just two weeks ago, I blogged about the real value of B2B blogging and today I want to revisit the topic after seeing an interesting phenomenon in one of my blogs.
It’s one of my personal blogs but it still illustrates a point. See, in the blog in question (not this one!), I’ve been stacked up this week and failed to post. Imagine my surprise, though, to pop into my web statistics and discover a great week of visitations anyway.
Here's why...
Last week, I had a pleasant exploratory chat with a potential blog service partner and they get the point of corporate or B2B blogging – and it’s not the same as B2C or personal blogging. In the corporate world, using a blog to build community is only one benefit – and in my mind, it’s valuable but not the most important reason to blog.
Let’s talk today about the real value of B2B blogging and the reason behind that value. From there, we’ll segue into a realistic overview of the time requirements needed to build a successful blog.
The discussion will help you put your own company’s situation into perspective when considering whether blogging is the right avenue for your company to build community...
