It's all in the dance -- What's makes successful online communities

The numero uno factor contributing to community success  is the ability to connect with others, so say a little more than 50% of survey respondents of 100-ish companies who participated in the Deloitte-Beeline Labs 2008 Tribalization of Business study.  Another factor, scoring a little more than 40%, is the ability to help others.

Know what I immediately thought of when I first read the study results?  Dancing.

Let me tell you why because it gives a clear metaphor of the power of online communities...

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