The numero uno factor contributing to community success is the ability to connect with others, so say a little more than 50% of survey respondents of 100-ish companies who participated in the Deloitte-Beeline Labs 2008 Tribalization of Business study. Another factor, scoring a little more than 40%, is the ability to help others.
Know what I immediately thought of when I first read the study results? Dancing.
Let me tell you why because it gives a clear metaphor of the power of online communities...