In a previous article, we discussed some of the benefits of building an online community.  Among these are the opportunity to increase the visibility of your company with your customers, partners, and employees.

Today, let's have some straight talk about the resources your company will need to grow and maintain a thriving online community.  Your friendly neighborhood IT specialist can give you the skinny on your technical resource demands so let's focus today on the personnel resources you'll need to grow and maintain a success online community.

This resource is probably more important in many ways than the technical one -- but it's also the one many companies are likely to short change.  Because no matter how wiz bang cool your online community site is, if you don't have people maintaining it, then your community members will abandon you and your community will die.