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Just two weeks ago, I blogged about the real value of B2B blogging and today I want to revisit the topic after seeing an interesting phenomenon in one of my blogs.
It’s one of my personal blogs but it still illustrates a point. See, in the blog in question (not this one!), I’ve been stacked up this week and failed to post. Imagine my surprise, though, to pop into my web statistics and discover a great week of visitations anyway.
Here's why...
Last week, I had a pleasant exploratory chat with a potential blog service partner and they get the point of corporate or B2B blogging – and it’s not the same as B2C or personal blogging. In the corporate world, using a blog to build community is only one benefit – and in my mind, it’s valuable but not the most important reason to blog.
Let’s talk today about the real value of B2B blogging and the reason behind that value. From there, we’ll segue into a realistic overview of the time requirements needed to build a successful blog.
The discussion will help you put your own company’s situation into perspective when considering whether blogging is the right avenue for your company to build community...
