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    « Why CRM is really Customer Transaction Management | Main | More On Why Netflix Failed As A Social Business »
    Thursday
    Jan052012

    Why Customer Engagement Is A Huge Gain For Companies

    Today's podcast with Dr. Natalie focuses on the dilemma surrounding the social belief that “customers control messaging.” Do they really?

    We discuss how customer engagement is valuable to companies.

    (If you want to watch/listen to the full discussion rather than an excerpt, you can download the file here. Select Episode 1 - The Proimse of Social CRM, part 1.)

    Now, here is today's podcast...

    Why Customer Engagement Is A Huge Gain For Companies

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