Engage, influence, collaborate, and create with customers, partners, and employees.

It starts with Customer Centricity in a Social CRM World.

The social business model focuses on engagement, influence, collaboration, and creation with customers, partners, and employees.

It’s a customer-centric business model whereby customers are the central focus of all business practices within the company. Additionally, the intent of the social business model is to create mutual value in transparent and authentic ways.

What is customer centricity?

This eBook answers that question.

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