Build a Better Business
Join our email list

This form does not yet contain any fields.
    Search
    Powered by...
    Powered by Squarespace
    « Tips for a successful Salesforce.com implementation | Main | The Makings of a Great Business Intelligence Analyst »
    Thursday
    Mar142013

    Why, what, and how of marketing measurement

    Most marketing folks are creative types. You know, the kind of folks who see spreadsheets and break out in hives because…numbers.

    I get it. I do. Because any day of the week, I’d rather see pretty pictures that summarize data than see strings of numbers and I’m a geekozoid.

    And yet.

    If marketing departments want to improve their effectiveness and show their business relevance, then marketing measurement is a must.

    The slide preso below (or after the jump) tells you the why, what, and how of it all. Go. See.

     

     

    PrintView Printer Friendly Version

    EmailEmail Article to Friend

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.
    Member Account Required
    Your comments are welcome! You just need a member account on this website in order to post comments so we can avoid nasty spammers. Log in to your account to enable posting.