Social ROI Case study of Rocky Mountain Hotel
Thursday, October 18, 2012 at 02:37PM
Kathy Herrmann in Case Studies, Measurement, Social Analytics, Social Business/Media, bcf, case study, measurement, mountain travel symposium, mts, roi, smroi, social business

For the 2012 Mountain Travel Symposium, I joined a Measurement panel to discuss various topics related to…well…measurement. For my part, I centered on factors needing consideration to determine the social ROI. Included in my short presentation is an ROI case study from a Rocky Mountain Hotel that was a client of BCF.

BCF is a full-service marketing agency with a passion for the travel and hospitality industry.

 

Social ROI Case study of Rocky Mountain Hotel from Kathy Herrmann

 

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