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    « Social Maturity of Mountain Travel Industry | Main | How Strategic Social Customer Service Generates and Preserves Revenue »
    Thursday
    Oct182012

    Social ROI Case study of Rocky Mountain Hotel

    For the 2012 Mountain Travel Symposium, I joined a Measurement panel to discuss various topics related to…well…measurement. For my part, I centered on factors needing consideration to determine the social ROI. Included in my short presentation is an ROI case study from a Rocky Mountain Hotel that was a client of BCF.

    BCF is a full-service marketing agency with a passion for the travel and hospitality industry.

     

     

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