Understand not only what drives your business but why.
Propel your business with focused insights into your performance.
It's not about numbers.
My leading-edge thinking and best practices translate data into actionable intelligence our clients use to optimize the performance of departmental activities with corporate objectives and strategic goals.
I glean these penetrating insights from some combination of operational, social business, and business results.
And I help clients build their business cases, including providing ROI analysis, of corporate and marketing initiatives.
Specialties
I have particular specialties in data mining customer databases to segment for target-specific messaging. I also specialize in analyzing unstructured social data to understand and identify key target audiences as well as influencers and their characteristics.
I'm also adept at designing customized data base analysis and reporting tools in Microsoft Excel and Access.
Past projects include:
- Analysed past campaigns and built case study library for a PR agency – allowing knowledge transfer of success and failure factors across organization. Case study management application in Access to allow staff to access database of case studies. Provided capability to easily capture new data, propel knowledge transfer, as well as provide reporting.
- Enabled segmented messaging by data mining customer database for mid-sized software company – Utilized SQL queries based on project-specific criteria. Mail merge into customer emails and letters.
- Analyzed of marketing metric data – To evaluate ongoing success or failure of marketing campaigns.
- Sales activity analysis – Determination of sales activity based on placement in sales cycle as well as to determine insights such as most popular products based on criteria like sales volumes and revenues.
