Today’s podcast on Perspectives On Customer Centricity is hosted by Dr. Natalie and I with guest Emily Yellin. Emily is the author of Your Call Is Not That Important To Us.

Crowd wisdom in social media circles says, in today’s world, the customer owns the relationship because of the power of social media to shape corporate agendas.

There’s a problem with that sentiment though, because it creates an inequality in a relationship where one party holds more power than the other.

Click the podcast to hear more.

Perspectives on Customer Centricity