On October 5, 2011 at 11 am PT / 2 pm ET, Dr. Natalie and I will team with Emily Yellin, author of Your Call Is (Not That) Important to Us, to discuss what customer centricity really means.

10/5/11 update - Hear the replay.

This will be the 3rd week in our Simplifying Social Business series, sponsored by Focus.com.

We’ll will also delve into Social CRM strategies to build genuine and authentic relationships with that will help companies retain recurring revenues and add new sales.

Having Emily join Natalie and I is going to be great.

Emily is one smart and insightful person. In her book, she explores the inner-workings the multi-billion-dollar customer service industry and its sometimes (oftentimes?) infuriating experiences. And she has her own insights to share about why social business is forcing inspiring companies to take their customers’ needs more seriously.

Go. Sign up. Join us.

 

Replay Update

If you missed us live, hear the replay. 

 

Previous roundtables:

Simplifying Social Business: The Promise of Social CRM, part 1

Simplifying Social Business: The Promise of Social CRM, part 2