There’s substantial ROI of social media, whether it for PR, Marketing, Customer Service. But if leaders don't understand the business relevance of social media, they may be doing their organization harm.

If you missed out on yesterday’s Focus roundtable, then you missed out hearing Dr. Natalie and I talk on the importance of collaborating across functional departments and what happens to brands that don't.

Among our topics, we covered:

1. Mixed messages that have a longer life due to social. – iRobot case study
2. Not getting the full benefit of ROI. – Dell case study
3. Dangers of poor leadership that can cause internal weakening due to political infighting. – Aliased case study (name hidden to protect the fightees).

Catch up, though, via the replay.