Welcome to the first installment of the Pathlight Solution's Business of Social Business series. 

There is sooooo much talk about metrics and KPIs to support social business design.

And metrics = good.  Business needs to be measured and monitored.  And KPIs = good so individual and group contributions can be identified so folks can be rewarded.

However, don’t be fooled by articles or professionals professing that business is really about people and culture and not money.  Or about how you should focus your business solely on creating value for your customers and then the numbers will take care of themselves.

Those are ivory tower sentiments -- and of little help to executives.

This article is now part of The Business of Social Business eBook, available on Pathlight Solutions, our sister site.  Click here to learn more about the eBook.