Jeremiah Owyang, senior analyst at Forrester Research, authors an interesting blog called Web Strategy by Jeremiah.  I like peeking in on his articles because they focus on how companies can use web tools to connect with their customers.  A topic near and dear to us over here at Community Network.

One of Jeremiah's articles from last August focused on The Three Spheres of Web Strategy, complete with a cool graphic that shows the overlapping relationship among the spheres. 

While bopping 'round the Internet today and rediscovering this article, it made me want to toot the Intellicore Design Consulting horn a bit.  Well, okay, maybe more like a riff.

The reason?  The graphic (below) is us -- it's a perfect highlight to the value-add we bring to clients.

Strip it all down and what Jeremiah wrote is the successful website manager has to combine the savvy of a marketing guru with the geeky knowingness of a techie expert and provide a community experience that will appeal to the nature and personality of the community in question, especially a community that's likely populated by a pile of Gen Y'ers who are all digital savvy.  A kind of a super marketing technophile with a socially active mind set.

Can one person fulfill this expansive role?  Hmmmm.  Probably not.  After all what makes for a successful marketing person isn't the same skill set as for a successful tech head.

And that's the beauty of Intellicore Design Consulting.  Through our partnership, you get the techie goodness of Cynthina Heinsohn's genius, as the big cheese developer of Intellicore, and the marketing and sales mind set of moi. 

We both cut our teeth in mega corporate environments with big budgets.  We understand the myriad levels of reviews and consensus building that is big business.  Shoot, we still dream about the multiple 3" back-up books we used to prepare for our Exxon division management to carry into executive meetings, filled with just about everything the divi-managers would need to know to anticipate any possible questions the execs might ask.  Did I mention big business demanding?

We also have experience working for start-up companies with limited budgets that require beaucoup creativity to eek out lots of opportunity from itty bitty budgets.

Our domain knowledge overlaps and compliments each other so we can ramp up our team's productivity and creative efforts zippity do da fast. 

We know business.  We know technology.  And we know community.  What it amounts to is we get things done...and make it look pretty while we're at it.  

That work for you?  Then let's collaborate to propel your business.