Free Content Index

Feel free to browse. Some of the content will require you to register to download.

Here's a listing of the available content.

 

PR Agency Social Media ROI Calculator
And how PR firms can benefit

Your clients are satisfied with your agency’s digital creative results - but they still want to know more.

Expect clients to ask about the ROI of their social media programs. This preso shows you what the gains and costs of social media are.  And learn how your PR firm can benefit from the ROI model.

 

The True Value of Social Business

Are you confused about how to determine the true value of social business initiatives? That’s not surprising given the various misconceptions circulating about ROI. Results such as influence, engagement, impact or customer satisfaction are not values but benefits.

If you want to gain the green light on your social initiatives, then you must discuss the value with your executive team in monetary terms. This paper will tell you what you need to know, and explain the benefits of social business including:

  • Extended influence with prospects and customers
  • Improved branding
  • Improved customer service
  • Heightened customer loyalty
  • Better insight into customers

You'll need to register or login to download this free white paper.

 

Social Customer Service (Concise) Guidebook

Sponsored by Salesforce.com, this free paper is an informative guide for Customer Service executives and managers wanting to determine the value of their social customer service program.

You'll learn how to capture cost savings from increasing agent deflection, as well as improving agent productivity.

You'll need to register or login to download this free white paper.

 

Determining the Value of Social Business ROI: 
Myths, Facts, and Potentially High Returns

Co-authored with Dr. Natalie Petouhoff and IDC, this free and insightful paper explores the criteria for validating enterprise social software purchases and social business transformation through return-on-investment (ROI) measurement. 

You'll need to register or login to download this free white paper.