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    Customer Centricity in a Social CRM World

    The social business model focuses on engagement, influence, collaboration, and creation with customers, partners, and employees.

    It’s a customer-centric business model whereby customers are the central focus of all business practices within the company. Additionally, the intent of the social business model is to create mutual value in transparent and authentic ways.

    A question begging an answer in the social business model is – What is “customer centricity” in a social business world?

    This eBook answers that question.


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