The social business model is fundamentally changing the business landscape because it supports how real people relate and do business with each other.

Social companies understand that a certain amount of process is necessary to remain effective and efficient. However, these companies also know success in a social media world means going beyond adding a human touch to business. It means being human. 

The social customer wants their questions answered and their problems solved. They want to have confidence in their buying decisions. And they don’t want to worry about your processes, departmental siloes or other activities they view as impediments to getting what they need.

How then, does a company learn how to implement social business strategies that get results?