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    Entries in measurement (2)

    Monday
    Oct222012

    Social Maturity of Mountain Travel Industry

    John Runberg, Partner with BCF, and I surveyed attendees of the 2012 Mountain Travel Symposium to determine the level of social media maturity of this travel industry niche. In the presentation that follows, we published our findings from the survey’s 36 respondents.

    These respondents spanned hotels, destinations, ski areas, and travel-related vendors.

    BCF is a full-service marketing agency with a passion for the travel and hospitality industry. I’ve been working with them on building a measurement practice for their agency.

    Click to read more ...

    Thursday
    Oct182012

    Social ROI Case study of Rocky Mountain Hotel

    For the 2012 Mountain Travel Symposium, I joined a Measurement panel to discuss various topics related to…well…measurement. For my part, I centered on factors needing consideration to determine the social ROI. Included in my short presentation is an ROI case study from a Rocky Mountain Hotel that was a client of BCF.

    BCF is a full-service marketing agency with a passion for the travel and hospitality industry.

    Click to read more ...