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Today’s podcast with Dr. Natalie and I showcases how social business emulates the human approach.
Social business, and supporting SCRM strategies, allow us to once again emulate the human approach. It’s not about adding a human touch to your business. Instead, it’s about being human.
In the process, social business unleashes the creative processes of real people, incorporating normal right- and left-brained processes, rather than force-fitting us solely into a left-brained, transactional mold.
Today’s podcast centers on why social business is a game changing revolution because it supports how real people and do business together.
Starting on Monday, June 6, 2011, Dr. Natalie and I will host a 3-session tweet up series on the Social Customer Service.
Over the 3 sessions, we’ll discuss topics related to thought leadership we shared in our recent white paper Calculating the ROI for Social Customer Service.
Our end goal with our recent paper and coming tweet ups is to help people combine strategy with ROI to accelerate executive approval of social customer service programs.
Of course, each of you have your own experiences and thoughts to share so it won’t be complete unless you join in the discussion!
Mark your calendars and join the discussion on:
The hash tag for each session will be #smROI.
I love talking about collaboration almost as much as I like doing it. When people come together, one idea spawns others and before you know it, greatness erupts into the world.
The reason social media is transforming business today (and in years to come) is because it allows us to team together in ways we could never achieve in our traditional, proximity-based societies or companies. And that includes collaborating to meet customer needs.
Your customers know as much or more about the “real world” use of your products than your service reps or even product engineers might know.
I gave a webinar today with Dr. Natalie Petouhoff on determining Social ROI, sponsored by Attensity. Check out the slide below. If you'd like a podcast of the audio, check out Attensity's Archived Webinars (if the podcast isn't there already it will be soon.
In other news, Natalie and I will give a part 2 of the webinar at the Attensity Engage User Conference (to be held on November 9-10 in Silicon Valley, CA).
Here's today's preso:
This week the #SCRM community practiced what it preached when Paul Greenberg pulled together a room full of the top thought leaders in SCRM. Many thanks to Paul for being the magnet that pulled us all together and many personal thanks for including me in the event.
Where to start…First, much to my surprise we had almost full attendance despite the snow and travel challenges. I was a local and almost got scared from braving the roads but knew I needed to be there given the number of stellar attendees. And I’m pretty darned sure that’s what motivated the other attendees to brave the travel tribulations too.
What I loved about the group was the open discussion, and sometimes debate, within the conference room and in the evenings’ various social gatherings. We don’t always agree with each other but everyone handles the debates with professional courtesy and a willingness to evolve their thoughts. That’s how we all grow.
Here are 7 takeaways that hit the loudest.
