Build a Better Business
Join our email list

This form does not yet contain any fields.
    Search
    Powered by...
    Powered by Squarespace
    « Focus Roundtable–The Promise of Social CRM, pt 2 | Main | Focus Podcast–Promise of Social CRM, Pt 1 »
    Friday
    Sep232011

    Social Business Is A Paradigm Shift

    As a business leader, should you care about incorporating social business into your company if a non-social model is making money and appeasing the Wall Street gods?

    The answer is still “yes.”

    Today’s customers expect companies to connect with them within their preferred channels -- and not yours. While some customers continue to prefer traditional business channels of phone and email, there is a groundswell demand for social connectivity.

    What’s also important to understand is the social business model creates a collaborative bridge between a company and its customers. It’s the bridge that creates a paradigm shift because it puts more power into the hands of customers.

    Despite the view of some, though, the social model doesn’t mean your company loses control over its destiny. Instead, it means you can leverage valuable insights gained from customers, partners, and other interested parties to do your business better.

     

    Simplifying Social Business

    This topic is the sort of thing I'm writing and speaking about in my Simplifying Social Business series. Eooks are offered as eBooks on Kindle and Nook. Dr. Natalie and I are also hosting a 10-week series on Focus.

     

    PrintView Printer Friendly Version

    EmailEmail Article to Friend

    Reader Comments (2)

    Im glad I found this website, I couldnt discover any information on this topic prior to. I also manage a website and if you're ever serious in a little bit of visitor writing for me make sure you feel free to let me know, im always look for people to check out my web page. Please stop by and leave a comment sometime!

    October 3, 2011 | Unregistered CommenterSimjen

    This is a outstanding blog post, I located your website searching bing for a related topic and arrived to this. I couldnt discover to much additional details on this article, so it was wonderful to discover this one. I will likely be returning to check out some other articles that you have another time.

    October 15, 2011 | Unregistered Commenterwebdesign Aachen
    Member Account Required
    Your comments are welcome! You just need a member account on this website in order to post comments so we can avoid nasty spammers. Log in to your account to enable posting.