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    « SCRM’s dirty little word is really not so dirty | Main | Altimeter’s Social Marketing Analytics Report is A Good Start but Stops Short »
    Monday
    May032010

    Simplifying Social Business - How real people work

    The social business model exalts engagement and collaboration with customers, partners, and employees. 

    Strip it back and the reason why the social business model is fundamentally important is because it supports how real people relate and do real business.

    Why then are companies still confused about the social business model?  Why aren’t they rushing to implement it in their own companies?

    I’m going to explore these issues in this white paper, although I’m going to come at the discussion from a little different perspective than most other thought leaders in the social business space.

    Along the way, I’ll explore why the social business model is so important for companies today ─ and the potential impact on failing to pay attention to it.

     

    Click here to read Simplifying Social Business or you can view the slideshow format.

     

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